In the previous post I reviewed our model for how to win a U.S presidential election:
- Use high levels of positive language;
- Avoid negative language completely;
- Stay away from policy;
- Don’t mention your opponent.
Joe Biden’s speech at Gettysburg was a textbook example of how to do this (and it’s no easy feat avoiding mentioning your opponent when it’s Trump).
He should have stopped after the first five minutes (HT Bob Newhart “On the backs of envelopes, Abe”, also Lincoln himself, 271 words).
After the first five minutes it got rambling and repetitive. The media hates speeches that fit our model, and so the only sound bites came from the second half, which was much less well-written.
Finding Bad Guys in Data 
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