Posts Tagged 'consumer models'

And so it begins

Stories out today that Google is now able to connect the purchasing habits of anyone it has a model for (i.e. almost everybody who’s ever been online) with Google’s own data on online activity.

For example, this story:

http://www.smh.com.au/technology/technology-news/google-now-knows-when-its-users-go-to-the-store-and-buy-stuff-20170523-gwbnza.html

Google says that this enables them to draw the line between the ads that users have been shown, and the products that they buy. There’s a discrepancy in this story because Google also claim that they don’t get the list of products purchased using a credit card, but only the total amount. So a big hmmmmm.

(And if I were Google, I’d be concerned that there isn’t much of a link! Consumers might be less resentful if Google did indeed serve ads for things they wanted to buy, but everyone I’ve ever heard talk about online ads says the same thing: the ads either have nothing to do with their interests, or they are ads for things that they just bought.)

But connecting users to purchases (rather than ads to purchases) is the critical step to building a model of how much users are willing to pay — and this is the real risk of multinational data collection and analytics (as I’ve discussed in earlier posts).

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