Businesses processing emails

The Daily Mail reports an experiment by the High-Tech Bridge company in which they sent private emails or uploaded documents containing unique urls to 50 different platforms, and then waited to see if and who visited these urls.

Sure enough, several of them were visited by the businesses that had handled the matching document, including Facebook, Twitter, and Google. This won’t come as a surprise to readers of this blog, but once again points out the extent to which businesses like these are processing any documents they see to extract models of the sender/receiver.

There has been some confusion in the media about how this process might work. Evidently it’s not obvious to many that such a process is automated — there isn’t anyone ‘reading’ these documents, but they’re being processed by software which is capable of ingesting pages pointed to, and processing the contents of those pages as well. It would help if we agreed to verbs that distinguished ‘read by a human’ from ‘processed by software’ that were simple enough for the wider public to understand the difference.

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