Update: US presidential election spin

I’ve updated the spin analysis to reflect the speeches given up to the last weekend in March.

Spin to March 28th

McCain: red dots, Clinton: blue dots; Obama: blue stars.

You can see a transition in the type of speeches, as candidates move away from speeches intended to introduce themselves as people to speeches that express policy. These look inherently more spinful compared to the earlier speeches, at least for McCain and Clinton. Arguably some of Obama’s movement is also because of the same transition.

The trends in spin are shown in the following figures:


McCain to March 28th


Clinton to March 28th


Obama to March 28th

Although there is a general trend to speeches that score higher on spin than earlier in the campaign, Obama still leads the pack in levels of spin. I will pull out the recent speeches and repeat the analysis to get a new baseline from current content, and see whether this pattern holds true. Results in a day or two.


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